Catalogues are a unique marketing medium and require understanding on a number of levels.
Creating a great looking catalogue is next to useless if it doesn’t sell. It is not just about strong design and layout, it’s also about ease of use and not placing barriers to the completion of the sale. Simple changes can often bring great results.
It is also important to remember that catalogues are both a sales and marketing tool. When a catalogue lands on a desk or doormat it is both your brand advocate and your sales person. When working in competitive markets, brand affinity and integrity can clinch sales.